I like being near the top of a mountain. One can’t get lost here.
– Wislawa Szymborska
Wislawa Szymborska could have as easily been talking about search engine optimization instead of being philosophical. The closer your website is to the top of a search engine ranking, the less likely it will be lost in the crowd along with your competitors.
Everyone in business is pretty keen on the benefits of being on top of page 1 of a Google, Bing or Yahoo search. It brings visitors to your site, which leads to dollars in your pocket.
When it comes to page rankings, there is only the top. Everything else is the bottom because very few people will dig through page after page looking for a product or service after they found it on top.
A well produced Search Engine Optimization (SEO) campaign is the only way to get to the top of a Google search for any product or service. Some search categories are easier to optimize for than others, but none of them happen by accident. It takes experience, talent and dedication to consistently achieve top rankings.
ArtfulSEO develops comprehensive SEO strategies and techniques specific for your needs and within your budget.