You never get a second chance to make a first impression.
– 1966 advertising slogan on a billboard on New York’s Madison Ave.
Businesses need to be noticed, to stand apart from their competitors. To market their products or services in a way that demonstrates their strengths and highlights their attributes in a way that will capture the interest of potential clients and ultimately lead to closing the deal…conversion.
Today, more than ever, websites have become ambassadors, delivering the initial introduction between a business and a potential customer. This is a very fragile moment. Perhaps the most important moment, because it is hard to change a first impression.
What is the goal of the website? Should it present an attractive invitation to discover more, or be blunt, aiming straight to the point of the sale? Different target markets require different approaches for driving visitors to conversion.
This is where we start every website’s creation. With the question of destination, then working back to that initial introduction to build an experience that brings the visitor to your business.
So tell us, how we can help make each of your first impressions great first impressions? 702-463-5060 or send us a question