A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.
– Scott Cook, Co-Founder of Intuit
Mr. Cook nailed it with that quote. If you really want to know what your customers are thinking, give them a social media outlet and they will let you know. What better way to gather customer insights then to give them the mic?
Social media is a “must do” in any marketing campaign. Word of mouth traverses along the lines of social media at such an unfathomable speed and breadth, it has forever changed customer relations. Before social media was around a business drove product to market. Through social media, customers tell business what they want brought to market.
What can social media do for your business? How would you use it? Which type of social media platforms will work best for your type of business? How do you incorporate social media into your existing marketing campaign? What should you expect from social media marketing and how do you quantify or measure its value?
ArtfulSEO can answer the questions that get your business proactively engaged with your customers.