Data! Data! Data! I can’t make bricks without clay!
– Sir Arthur Conan Doyle, Author of Sherlock Holmes
Sherlock Holmes is a pretty sharp character. He would make for a great web analyst because he was all about gathering data and applying a solution to find the answer.
Anyone serious about maximizing the ROI of an internet marketing campaign must employ solid web analytics to gather, follow and report on its progress. Traffic patterns, sources, page views, bounce rates, conversion…etc. Each piece of data adds to the story of how and where online marketing efforts are working… or failing.
ArtfulSEO uses industry leading web analytic tools to monitor, gather, process and report on the performance of your online campaign as well as your competitors. We take what we find, learn from it, make adjustments and apply them back into the campaign’s structure. This is a live, ongoing process… a journey of sorts.